The majority of us online date—but most of us don’t learn how to promote ourselves. After a bit, most of the profiles seem the exact same, packed with comparable cliches and adjectives. “Looking for the partner in crime, ” “Are you my other half? ” and, my favorite, “I like candlelit dinners, sunsets and walks in the beach” (yes, people still say that! ). I bet you’ll discover the exact same thing—everyone’s “funny” and “laid-back” and “adventurous.