Bart Visser is Director of Brand advertising at EliteSingles and something regarding the exceptional speakers showing up at the Festival of advertising, October 4-5 in London.
We swept up he provided http://www.amorenlinea.reviews/filipinocupid-review some fascinating insights with him to ask a few qeustions about marketing a dating service and. Before you begin reading, a reminder that one can purchase your Festival tickets and see the agenda right here.
Econsultancy: just just What constraints are there on creativity whenever advertising EliteSingles?
Bart Visser: EliteSingles is reasonably limited product that is dating at a slightly older, more affluent market than many well-known casual relationship apps. This clear positioning could be the energy associated with item and as with any items nowadays, the imaginative expressions have to stick to this positioning to be able to build a good and brand that is recognizable.
To provide a simple example: you’dnвЂ™t see EliteSingles marketing material that promotes nudity and very intimate subjects. Our developers are constantly trying to find new creatives which are usable both globally and locally to advertise the brand into the appropriate method.
The character of this item also dictates which advertising stations we’re able to leverage. One example is direct mail advertising. The prosperity of an immediate mail campaign is mainly determined by the offer you have actually (usually a price reduction voucher), but being reasonably limited product we try not to promote such discounts through our individual purchase promotions. Therefore, direct mail being a channel is certainly not useable.