Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, too little money for marketing implied she’d head to nightclubs armed with bottles of spirits.
” In the start we’d head to nightclubs with a container of sambuca in one single hand, and tequila into the other, and encourage girls to download the application in substitution for a go,” states the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing away from portable toilets handing out toilet paper with leaflets advertising the software.
It was back 2013, and Ms Exton’s cheap, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then traction that is further gaining to good person to person.
Launched in London, however with its headquarters moving to San Francisco this past year in purchase to be nearer to US investors, and also to be into the dense for the burgeoning social networking scene, the Her application now has multiple million feminine users around the globe.